Hi, I’m Laura Kent the proud owner and founder of Dinky Divers and Laura’s Swim Academy, running since 2004! My midlands based, private swim company caters for all ages and ability levels, specialising in Baby and Toddler groups. My motivational classes are tailored around each individual, enabling them to benefit the most out of their class.
We take pride in the short amount of time we can get our clients to swim competently and efficiently whilst enjoying the process!
My affordable lessons are taught by myself and my highly qualified and experienced instructors; I ensure each instructors qualifications are continuously updated as my clients safety is a priority & all hold an Enhanced DBS – previously known as a CRB check.
I was first introduced to fitness and well being when I worked within a leisure facility as a Personal Trainer; I thoroughly enjoyed seeing progression in people as they challenged themselves to become fitter.
After identifying a demand for swimming lessons for children, I was given the opportunity to start a swim school where I found my passion for teaching. Helping motivate and encouraging children to learn a life saving skill whilst enjoying themselves, gave me immense pride and satisfaction, especially when seeing their progression at such a quick rate.
Alongside my swim school, I decided to join & teach for a mainstream baby swimming company to expand the age range I taught at. After working for this company, I gained enough experience & alongside having the STA baby/pre school qualification I decided I wanted to offer all ages and abilities the chance to learn to swim.
Taking the plunge to go independently, I completed various STA qualifications which allowed me to start the foundation of my company. From only starting off with a few clients, I gradually grew my business initially through ‘word of mouth’ alone, to eventually increasing in popularity & the demand for both Dinky Diver’s and Laura’s Swim Academy lessons allowed me to expand through out the Midlands.